Pat McAuley describes the impact that food has on his life and why he is an advocate of the health and environmental benefits of plant-based living. Pat McAuley is a Boston-based serial entrepreneur, author, speaker, and startup consultant for ethical/plant-based companies. He has started and successfully run companies in the tech space and food and beverage industries and has extensive experience building brands from scratch. After a plant-based diet changed his life, Pat shifted his focus to building and supporting businesses in the plant-based space. He is now an outspoken advocate of the health and environmental benefits of plant-based living. Pat is the host of the popular Eat Green Make Green Podcast and is currently working on opening one of the nation’s first fully plant-based beer halls, Rewild. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.